Finalize Your Promotion Strategies
A promotion strategy must incorporate each of the issues outlined in the section on strategy parameters: Type of promotion device Promotion incentive Closed or open
View ArticleCost Calculation for Closed Promotion. Part 1
In order to calculate the cost and potential payback of closed promotions, you need to accurately project redemption rates for your offer. The participation estimates shown in
View ArticlePayback Analysis
Before you execute any planned promotion, you should make sure to review the numbers to determine if the promotion makes sense from a payback analysis standpoint. We recommend
View ArticleSelect the Most Appropriate Promotion Executions
You have developed promotion objectives and strategies, created promotion execution alternatives, and analyzed costs and paybacks for each execution. Now it is time to select
View ArticleQuestions to Ask Yourself When Planning an Event
Do you have the resources (time, money, manpower, connections, etc.) to create your own event, or are you better off "piggybacking" onto an existing and already
View ArticleThe Process
It is possible to employ a process similar to disciplined marketing planning when you're managing Internet media projects such as implementation of a new site or enhancements
View ArticleDevelop an Implementation Plan
The content plan just discussed provides the basis for creating an implementation plan if the project will be completed by your organization. Without a valid content plan, it
View ArticleDevelop a Request for a Proposal
A request for proposal provides the basis for selecting a vendor to implement your Internet media project. EXHIBIT 16.3. Internet Media Budget Example Phase of
View ArticleRole of Sales Promotion in Marketing Management
Sales promotions are fleeting motivators to purchase products. Marketing managers use sales promotions to empower purchasing and increment consumer premium in a product.
View ArticleWhat Is the Difference Between Sponsorship & Event Marketing?
The final time you went to an event, if expansive or modest, you likely perceived products and services from companies all through the venue. A mixed bag of companies showcase
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